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Social media marketing is the use of social media and websites to advertise a product or service. Although the terms online marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and experimenters.
PPC (pay-per-click) marketing is a form of online promotion in which advertisers accrue charges when users click their ads.
Pay-per-click (PPC) is a type of advertisement commonly seen in online campaigns. It's preferred because an advertiser only pays when their ad is connected on.
Email marketing is the act of sending a commercial message, E-mail typically to a group of individuals, using mail. In its most general sense, every email sent to a potential or current customer could be regarded as email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Lead generation is the process of Search consumer interest for a product or service to turn that interest into a sale. In online marketing, this typically involves collecting a visitor's contact information (called a “lead”) via a web form.
